Swot Analysis The Modern Enterprise Management And Planning

1. Introduction In the modern enterprise management and planning, SWOT analysis is a widely known diagnostic tool. Generally SWOT analysis is used to identify the strengths, weakness, opportunities and threats of the enterprise itself, and then combine the company s strategy with the internal resources and external environment. In fact, it is a systematic framework which helps managers to build organization strategies and market planning. However, Some findings from Menon (1999) and Hill and Westbrook (1997) have suggested that SWOT may harm performance. In their case study, all the applications showed similar characteristics including long lists and general descriptions. SWOT analysis seemed to be a failure to prioritize and there had no attempt to verify any points. As a result no company subsequently used the outputs within the later stages of the strategy process. Therefore, Hill(1997) asserted the continued use of the SWOT analysis needs to be questioned. Based on the features above, this essay firstly aims to offer a concise explanation of SWOT model. Secondly, by analysising consensus and critiques, this essay will make a critically evaluation of the SWOT analysis. Finally, a final supplement recommendation of SWOT analysis is proposed. 2. Model Explanation SWOT analysis was initially proposed and developed in the 1960s by Albert Humphrey(Humphrey, 2005). Its basic structures and principles have been preserved in the field of marketing management ever since thenShow MoreRelatedFrameworks And Models That Facilitate The It Strategy Planning Process Essay1466 Words   |  6 PagesBCIS301 - Frameworks and Models that Facilitate the IT Strategy Planning Process Results Review and Discussion Group (Alexander Vernel, Christopher Robb) CPIT, Christchurch, New Zealand Abstract: The purpose of this research is to identify frameworks and models that help support the process of creating an IT strategy plan. 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